How To Write A Fictional Story Essays - American Literature

How To Write A Fictional Story One of the best ways for writers to create a story line is to base it upon real life occurrences. Mark Twain worked on a riverboat. Jack London explored Alaska. Hemmingway was an avid fisherman and loved to travel. Their experiences allowed them to create settings and characters that seem real. A good way for a writer to fictionalize their life is to combine various experiences together. Use things that happen to a friend, and add those experiences to your own. They may be things a writer has witnessed, or things a friend tells them about in detail. You can use the experiences to create a completely different story about your character. The same idea works in creating that character. The character and story is fictional, but the setting can be real. Set your stories in place you have visited or lived. This allows you to write what you know. These techniques allow writers to create characters that jump off the page and feel alive. The setting, the story, the characters are all based on what the writer knows and experiences. A good writer exaggerates those experiences, creating fictionalized stories based on reality. The more realism found in a story, the more believable the story. Good fiction combines this realism with fantasy to create stories we can relate to in our own lives. Creative Writing

The guitar essays

The guitar essays The guitar is a fretted, stringed instrument, and is a member of the lute family. It originated in Persia and reached Spain during the twelth-century, where it ¹s versatility as both a solo and accompanying instrument were established. The theory of the guitar was discovered in the early centuries. They found that the sound of a bowstring could be enhanced by attaching a resonating chamber -most like a tortiseshell- to the bow. From the bow came essentially three main types of stringed instruments: the Harp family, which was the sound of plucked strings indirectly transmitted to an attached sound box. The second was the Lyre family, which was strings of a fixed pitch are attached to the directly to a sound chamber. And the third was the Lute family, this was were the pitch of strings was altered by pressing them against a neck that is attached directly to a sound chamber. Within the Lute family came two groups. The lutes proper which had rounded backs and the guitar type ins truments with their flat backs. Guitar-shaped instruments appear in stone bas-relief sculptures of the hittites in northern Syria and Asia Minor from as far back as 1350 B.C. The word guitar also has origins in the middle and far east, deriving from gut, is the Arabic word for four, and tar, the Sanskrit word for string. The earliest European guitars did have four courses of gut strings. A course is a pair of strings tuned in unison. These early guitars were distinguished from lutes by body sides that curved inward to form a waist and by four courses of strings. Some but not all early guitars had a flat back, while lutes always had a flat back. In the Middle Ages and the Renaissance the lute was the dominant fretted instrument. The lute with was pear-shaped and had five or more courses of strings was generally regarded as a higher class of instrument. By 1546 the guitar had gained enough popularity to merit the publication of a book of guita...

Describe the roles of amino acid R-groups to the transmembrane Essay

Describe the roles of amino acid R-groups to the transmembrane channels that allow passage of molecules and ions across lipid bilayers - Essay Example On the other hand, the hydrophilic amino acids are usually established on the outside of proteins and in the lively cores of enzymatically lively proteins. This means that the natural world of some amino acid R-groups permits enzyme reactions to take place. The imidazole ring of histidine permits it to function as either a proton contributor or acceptor at physiological PH. Therefore, it is mostly discovered in the hasty heart of enzymes. Hemoglobin is the best example of membrane channel that plays a vital role in movement of molecules and ions. The aptitude of histidines in hemoglobin is responsible for cushioning the H+ ions ionization of carbonic acid in red blood cells (Berg, Tymoczko and Stryer 55). This is the main factor of hemoglobin that that permits it to swap over O2 and CO2 at the tissues or lungs respectively. The most influential alcohol of serine and threonine in addition to the thiol (-SH) of cysteine, permit these amino acids to take action as nucleophiles throughou t enzymatic catalysis. Moreover, the cysteine thiol is capable of developing a disulfide union with other cysteines: From the chain above, the easy disulfide is recognized as cystine. The development of disulfide unions between cysteines available within proteins is significant to the development of lively structural spheres of influence in a huge number of proteins (Berg, Tymoczko and Stryer 60). The process of disfulfied union between cysteines of distinct polypeptide chains of oligomeric proteins performs a significant function in commanding the structure of complicated proteins such as the insulin receptor. All the above mentioned processes takes place in membranes and the fact that certain little molecules go through easily while others find it hard to go through makes the membranes of the R groups to be considered selectively permeable (Berg, Tymoczko and Stryer 67). This is because when several sugars of equal molecular size are available both

Structure and Components of the Nervous System Essay

Structure and Components of the Nervous System - Essay Example The autonomic division is made up of motor neurons which connect skeletal muscles with the central nervous system, thereby coordinating and controlling functioning of various organs. The brain and spinal cord together control all body functions, behavior as well as body movements in coordination with the peripheral nervous system. The CNS and PNS are interdependent for effective functioning. Besides these, various parts in the brain are involved in memory-related activities because of which the brain is very important part as memory leads to cognition and human learning. The brain also aids in reasoning, thinking, recognizing and other cognitive activities (Carlson, 2011). Yet, the brain receives stimulus for memory from the sensory neurons of the PNS. The spinal cord’s function is to coordinate muscle movements and cause body or muscle reflexes to external and internal stimuli. All these functions are carried out through structures within each component that are highly comple x and are made up of nerve cells or neurons. Hence, the most important components of CNS are brain and spinal cord and that of PNS include sensory and motor neurons. References Carlson, N. (2011). Foundations of behavioral neuroscience (8th ed.). Boston, MA: Pearson Education.

Business Information Systems Essay Example | Topics and Well Written Essays - 2000 words

Business Information Systems - Essay Example Data and information are critical components of information systems that utilized by firms. The innovation of information systems has enabled commerce to thrive since it allows organizations to be cost-effective, gain competitive edge, and efficient in their industry. Hence, the usage of information has drastically been enhanced since the advent of systems design. One cannot understand the importance of information systems without comprehending what actually an information systems. An information system is a collaborative effort that strives to connect people, network, software, hardware, and data in order to facilitate the daily operations of a business (Foulds, 2006, p. 9). There are many types of information systems that consist of: manual, informal, formal, and computer-based. Information systems in essence give valuable data to organizations that can be given evaluated upon, analyzed, and enhance the value of the key goals that the organization possesses (Nocera, 2007, p. 9). In formation Systems are important because establishing a foundation for responsible use of technology. Managing information systems stems from internetwork enterprises. Hence, the field of information systems has become critical aspects of business administration. One of the key innovations that business professionals implement is an IS Framework (Pradhan, 2010, p. 13). IS Framework is used by business professionals who need to gain competitive strategies (Pradhan, 2010, p. 14). Thus, this competitive advantage allows firms to be cost-effective by becoming cost leaders. A primary example of a company that uses IS Framework is Wal-Mart. Wal-Mart excels in providing products and services at a very low competitive price. In addition, IS Framework allows businesses to be headfirst as the leader in technology as synchronization of software and data management of customer information (Pradhan, 2010, p. 17). Likewise, the IS framework allows businesses to communicate the whole supply managem ent that is heavily associated with the customers’ demands. For instance, the order to cash process in a business requires several steps (Pradhan, 2010, p. 20). When the customer places the order, the sales order department requires credit approval from the credit department. The credit department then informs the sales order department disposition of credit request. At these stages, the use of technology is extensive (Cameron, 2009, p. 7). The credit and sales department can use of point-of-sale technologies to scan the barcode of products. In addition, the innovation of technologies can use barcodes to process the order (Cameron, 2009, p. 10). Next, sales order department acknowledges customer order notifies warehouse, revenue collection process, and payroll process. In essence, it each step of the horizontal information flows consists of heavy utilization of technology (Cameron, 2009, p. 11). Another key issue that information systems addressed was an organization’s problems regarding differentiation. Prior to the introduction of these systems, few companies possessed the ability to deliver different products and services (Foulds, 2006, p. 10). With the help of automation systems as the result of information systems, companies were able to customize products based on customer needs. Companies were able to take prototypes and then enhance the functionality features due to high levels of customization that systems had to offer (Foulds, 2006, p. 11). This idea was essentially non-existent, but was quickly

Strategic Management At Emirates Airlines Marketing Essay

Strategic Management At Emirates Airlines Marketing Essay Abstract This conducted report discusses a strategic study about the global airline industry, particularly Emirates Airlines. The first part of the report provides a brief overview about Emirates Airlines Company followed by a situation analysis that includes the internal and external analysis. The last section will be concluded with the current situation along with suggesting major issues that Emirates Airlines should address. Table of Content 1 Abstract 2 Table of Content 3 2 Introduction 4 3 External Environment 5 3.1 Industry Analysis 5 3.1.1 Airline industry General Profile 5 3.1.2 Life Cycle 6 3.1.3 Porters 5 Forces 7 3.1.4 Key Competitors 9 3.1.5 Key Success Factors 10 3.1.6 PEST Analysis 11 3.1.7 Summary of External Environment 13 4 Internal Environment 14 4.1 SWOT analysis 14 4.2 Summary of Internal Environment 17 5 Conclusion and Recommendation 17 6 References 21 Introduction Emirates Airlines goals for the immediate future and long term are, to be the best in every venture it undertakes; to meet its customers expectations profitably, to contribute to the success of Dubai Inc., and to make the city the new global aviation hub for the 21st century. Emirates Chairman, Sheikh Ahmed Al Maktoom In 1985 Emirates Airlines was established by Dubai Government with just two aircrafts. Today Emirates has 83 aircrafts files to 78 destinations in 55 countries worldwide. It has a large number of cabin crews from 95 nationalities. It recently made an aircraft orders worth more than $ 26 billion for 45 Airbus A380, which makes the company the worlds largest purchaser of Airbuss super-jumbo. (About Emirates) Emirates Airlines recently becomes one of the fastest growing airlines and the fifth-most-profitable airline in the world. It has been growing by more than 20% a year since the last 17 years making a profit of $637 million in 2004-05. (BBC News) Emirates Airlines is committed to achieve its mission, namely offering consistently high-quality value-for-money service and to be the best airline on all of its routes. Accordingly, it is known as an innovative and customer-oriented provider of advanced services, such as offering personal entertainment system in all classes, 18 TV channels, 22 audio channels and online booking service which enables customers to book, search for flights and choose seats. (About Emirates) Because of that excellence, it gained over 280 international awards, such as the prestigious CAPA airline of the year award 2005 by the Centre for Asia Pacific Aviation. (Internet travel news) External Environment Industry Analysis The aim of the industry analysis is to identify the external environment that affects the airline industry. The first part gives an idea about the airline industry profile. Airline industry General Profile Airline industry is one of the most competitive and growing industries in the world as it leads to economic growth, world trade, international investment and tourism. In the last decade, it has grown strongly by 7% per year for both business and leisure purposes. (Airline Industry) Airline industry is considered as one of the fastest expanding sectors of the world with growth rates 2.4 times above the GDP rates on average. It is also predicted to grow by an average of 5 % a year from 2000 to 2010 (IATA). Airline industry is affected by the economical growth, trade and political factors. As an example of the political factors, the 11th September attacks dropped the number of passengers, because people were afraid and tend to avoid studying and visiting countries that have been attacked by terrorism. As an economical factor, the increase in oil prices destroyed the profitability of the global airline industry, accordingly it losses around $6 billion in 2005 (IATA). Due to the unstable political and economical situation, many airlines companies started to modify their strategies and services to survive and succeed in the airline industry. For example, many companies invested heavily in the quality of services they provide by offering, e-booking system, new interactive entertainment systems, more comfortable seats, low cost carriers and many technological techniques. All of that was introduced to attract, return customers and gain a competitive advantage. As being in such a competitive market, many companies started setting agreements among each other to reduce costs and share resource which is called as alliance. Overall, the airline industry will recover as the number of passengers seems to be doubled by 2010 to exceed 2.3 billion due to the tourism, trade and economic development (IATA).Thus, Successful airlines will be those that continue reducing their costs and improving their services by differentiating from competitors to secure a strong position in the aviation market. Life Cycle The airline industry is in the maturity stage, therefore there is a strong competition in the market and the sales rate grows fast and then begins to stabilize gradually. As the competition is more aggressive in this stage, the advertising and sales promotion can be obvious. Moreover many competitors increased their research and development (RD) budgets to find best services to gain customers attention. (Product Life Cycle, 2005) Accordingly, many companies started to focus in differentiating their services and products from their competitors by increasing their customers brand loyalty. For instance many companies starts to concentrate on cutting the operating cost, thus in this stage the profit margin decreases and the least efficient companies leaves the market and only well-established companies are the ones that remain. Accordingly, many companies use offensive strategies rather than defensive strategies through modifying their market, product and marketing mix to survive and compete during this stage. (New product development) For example, Kuwait airways implements the strategy of modifying the marketing mix by launching a low cost carriers in order to increase its customer base and loyalty and increase sales, which is considered as a competitive advantage amongst its competitors (Kuwait Airways). Following section explains the porters 5 forces that impact airlines industry. Porters 5 Forces Threat of New Entrants The new entrants cause a threat to the existing company in any industry, because they might offer better services, products or costs. In the airline industry the threat is low as the level of entry barriers is high. There are many challenges that should be considered by the new entrants as follows: Capital Requirements. Huge budget is required for starting a new airline company to buy aircrafts and provide services to customers. Ex. Boeing costs around $ 2 billion. (Ashraf, Emirates Airline) Brand name Customer loyalty: Airlines companies have built an excellent position in the market which helps them to compete against the threats of new entrants. The experience curve of the existing companies is high according to their long experiences in the market, Ex. American Airlines. Generally, alliances between key airlines companies make the entry on the industry hard for any new airline company. Bargaining Power of Suppliers Suppliers can affect the industry through their abilities to raise prices or reduce the quality of purchased goods and services. The airline industry has few suppliers globally, namely Boeing and Airbus. Thus the power of the suppliers is high, because those limited suppliers have a control on the market due to the huge demand of their manufactured products. Bargaining Power of Buyers Buyers affect the industry through their abilities to reduce prices, bargain for higher quality or more services. The power of the buyers in this industry is strong as there are lots of passengers (1.8 billion yearly), the switching costs are low and passengers have many choices in the market (ITAT). The new technology of e-ticketing gives people the chance and flexibility to search for many airlines companies offering better or cheaper costs and services. Furthermore, it eases the operation of switching between different airlines companies. Therefore, many companies provide the air miles system to gain customers attention and to keep them as well. Threat of a Substitute Products or Services The threat of substitutes differs from the regional and international airlines. In the regional airlines it can be higher as people can drive their cars or use trains as a way to travel within the same region, but on the international level people use airplanes to move faster and more comfortable. In the Europe they are using trains to travel from country to another for example, its easy to travel by train from the UK to France by Eurostar train in just 1 hour 40 minutes (London to France). However, in many countries trains are not available ex UAE, accordingly such carries have a weak threaten in the airlines industry since they are not used for long distance journeys by many countries. Rivalry among existing firms In airlines industry, the rivalry is very high between the companies, as there is variety of airline companies that provides best aircrafts and services to passengers. For instance, many companies try to expand their market shares by offering best prices, best customer services and exclusive promotions as well as by being creative in their advertising campaigns. (Ex: Air Arabia is low cost airline). (Thompson Strickland, 1995) Key Competitors British Airways British Airways is ranked # 2 in Europe and one of the biggest in the world. They have 300 planes and 216 destinations in 94 countries. The key success factors of British Airways are: its a member of the largest alliance and it is known of its technology projects in offering unique services, such as touch screens service and being the first in implementing full flat beds. Qatar Airways Qatar Airways was established in 1994. It has 44 fleets linking 69 international destinations. Its services and events, gives the company special position amongst its competitors. The success of Qatar Airways comes from its aggressive growth plan that includes the construction and development of the new Doha international airport, which will include the worlds largest aircrafts hangers to be used for maintenance of Qatar Airways. Additionally, by 2009 Qatar Airways plans to get 36 aircrafts from Airbus, including two A380, for Qatar Airways. (Airline website, AmeInfo) Singapore Airlines Singapore Airlines is one of the most respected travel brands founded in 1947. It has a fleet of 90 aircrafts and it flies to more than 60 cities in 30 countries. Many factors cause Singapore Airlines success, such as young and efficient fleets, educated staff, top ranked travel gateway and its low cost airlines known as Tiger Airways, plus its a member of star alliance airline networks. (Singapore Airlines Company Information) American Airlines American Airlines was founded in 1930 and is positioned as the largest airline in the world in terms of the total passengers transported of 80 million yearly. It has the highest number of aircrafts that reach up to 991 and serve 172 cities with five main hubs. Also it is first to launch the loyalty program frequent flyers. All of theses are considered as the key success of this airline. (American Airlines) Key Success Factors To maintain airlines companies success, various key factors should be implemented for this purpose: Differentiation Airline companies tend to differentiate by providing advanced services. For example, providing the aircraft with the latest technology, such as wide seats, e-ticketing (as mentioned in 5 porters section) will attract customers and distinguish the company among other companies. (ex: British Airways). Strong brand name Obtaining a strong brand name plus building a base of loyal customers are the carriers companies most concern. It guarantees that customers will stick with the strong brand name company and ignore any attractive offers form other competitors. Some airline companies utilize some techniques to have a retain customers, such as offering a flyer mile to win a free ticket if the points were completed. (ex: American Airline) Alliances Airline industry is moving toward establishing alliances between companies. This will let companies to share resources via linking their networks to build a wide base of customers, develop services and increase number of routes. Additionally, it results in sharing experience and decreasing the operation costs. Ex. British Airways is a member of largest airline alliance known as Oneworld. Relations with supplier Airline companies must build a strong relation with suppliers by setting long-term contracts with them. Such relations will benefit the airlines companies, because this will keep them in the safe side even if there was any change in the pricing strategy (ex. increasing costs) in the future as there is a contract between them. The PEST analysis is the best way that leads companies to change their strategies. PEST Analysis Political factors The airline industry is affected by political situations, namely wars and terrorism. For instance, terrorists activities in different areas globally, namely USA (11th Sep), UK, Lebanon and Qatar made the regions unattractive for tourists and business travelers and reduce the passengers traffic. The political instability affected businesses between airlines in Middle East and the world by facing a difficulty to join any international alliances with any of the airlines leaders such as American Airlines. (Growth phenomena, Nora Byman) Economical factors One of the factors behind any success airlines is having modern airports supported with latest technology to meet customers requirements. UAE for example plans to invest in developing its main airports in Abu Dhabi and Dubai. The UAEs total investments on airport development over coming 20 years will exceed Dh 71 billion. The benefits of developing airports are: enhancing economy, reducing depends on oil revenues by moving into new sector (tourism), increasing tourists number and thereby driving profits to airline firms. Globally, alliance is considered as the main factor of many airlines companies success as it reduces the operation costs. Social factors Some of those factors are: increasing worlds population, tourists and number of educated people. For instance, the population is growing globally, in UAE the population in 2002 was 3,754,000 people and reached to 4,320,000 in 2004, this is because UAE is a multicultural country.As the number of expatriates is increasing, airlines firms profits will increase, because those expatriates need to travel to their homeland sometime. Additionally, many diseases influence the population in many courtiers, like Bird Flu, those killer diseases affect airline industry since they reduce populations level. (Economic Development) Technological factors The new technology affected airline industry negatively and positively. For example, the technology of teleconferencing reduced the need for face to face business meetings which affects on the number of business travelers and on the sales of business tickets. However, e-booking system makes the reservation easier and save many expenses such as reducing the printed tickets. (Current State) There is a growth in internet usage world wide. In the UAE, internet accounts are likely to grow from 251,000 in 2001 to exceed 600,000 accounts by 2006. Thus, local airlines industry should provide online services to get competitive advantage ex. Emirates Airline. (UAE to remain on top in Arab Internet market) Summary of External Environment The external environment shows airline industry is in its maturity stage with a slow rate of increase, which resulted in increasing the competitions level. Only three forces have a direct effect in this industry, namely bargaining power of suppliers and buyers and intensity of rivalry. The barriers for new entries are high which reduce the threats of any new entrants. Some factors, such as political, economy, social and technological affect the industry by either increasing or decreasing passengers traffics. Companies use several key factors to expand their successes to keep a good position and increase loyal customer base, like differentiating their services, making a strong band name and implementing latest technology and join alliances. Internal Environment SWOT analysis Strengths Member of the Arab alliance, known as Arab Air Carriers Organization promoting cooperation, safety standards among Arab airlines (Arab Air). First airline in Arab World that offers online booking service. Offering long-haul flights, like from US to Dubai. Offering self check-in service for customers at Dubai airport (Emirates expands). At Dubai Air Show 2005, Emirates made an aircraft order of 45 Airbus by 2012 making it the worlds largest purchaser of Airbuss super-jumbo. Providing employees with training, rewards and performance programs, thus reducing labor costs and increasing employees loyalty (People). An official sponsor of 2006 Fifa World Cup, which will increase its brand awareness. It has its own Frequent Flyer Program known as Skywards Miles that shared with Srilankan Airways. It has recently chosen Dexterra Mobile Platform to enable front-office mobile solutions that will enhance customer service interaction (Unisys). It offers training service to other airlines in Middle East which increase its profit. Weaknesses High Operation costs due to huge investment on buying aircrafts and implementing new technologies. Known of its high prices of tickets comparing to other airlines. Not a member of any global alliances (UAE). It doesnt have a hub in Abu Dhabi airport (capital of the UAE). Young airline that was established in 1985 3. Opportunities The income per capita is growing in UAE. Lots of investments will be made by the government of UAE for developing main airports in Dubai and Abu Dhabi. There is an overall growth in the population of the world and in UAE. World Travel Tourism Council forecasts that there will be an annual growth in the number of UAE tourists. There is an expected growth in internet users worldwide and in UAE. Aviation events such as Dubai Air Show promotes for Middle East airlines among other participates world wide airlines and show the growing of aviation industry in Middle East ( Walid). 4. Threats It is located in politically instable region and the terrorism activities have been increased in Middle East recently. Increase of aviation security costs and insurance which increase the operational costs of airlines. The increase of the fuel prices which rise the operational costs. The airline industry might face losses of around $ 3 billion if the oil prices did not reduce. (IATA) New entrants and the raise of low cost airlines. The e-ticking system can be abuse by the hackers or it might be crashed by viruses, this will damage the company database and will cost a lot of money. Passengers can be a threat to the company, as they have a strong power in the airline industry. The natural crises such as the earthquake and hurricane. As mentioned by Al-Arabia channel, Dubai is threatened by an earthquake (2005). This will affect the tourism in this region, which will reflected in the Emirates airline There is a possibility of rapid spread of new acute diseases such as SARS and Bird Flue that affect tourism and airlines. Summary of Internal Environment As external environments, companies should identify its internal factors, namely strengths, weaknesses, opportunities and threats. Recognizing that enables companies to improve, overcome weaknesses, handle opportunities as advantages and avoid threats. Emirates Airlines has many strengths, like differentiating from other airlines, as it responses to new technology, such as e-ticketing and self check-in services. An obvious weakness is the high prices of Emirates due to its huge investments in ordering aircrafts. Although it has opportunities (near investments in AD airport and increase of UAE income per capita in UAE.), many threats are concerning it, such as increase of oil prices, low cost airlines and the spread of killer diseases. Following section provides Emirates with the best solution in order to be competitive. Conclusion and Recommendation Is the airline industry an attractive industry? The airline industry is a huge market as there are 900 airlines companies internationally with total of nearly 22,000 aircrafts, nevertheless it has a low growth rates as it is in its mature stage of life cycle. (The economic social benefits of air transport). For any new entry the airline industry is considered to be unattractive, because the demand is low, the competition is strong and the operation costs are increasing. However, for Emirates Airlines it is attractive as its strategy and market position creates a good defense against its competitor. For example, it created a strong brand name and customer loyalty in the market by implementing the latest technologies in its services to be positioned as a pioneer in the airline field. It also achieves high profits yearly as it focuses proficiently to enhance its market position by differentiating in its strategies that would be used to attract customers such as flyer frequent program. Also, it has many chances to overcome with all the obstacles that might occur and affect the airline industry such as political or economical problems, etc. as it is a member in Emirates Group which enables sharing resources and reducing the companys expenses, thus leading the company to protect its position in the market. Overall, Emirates has a great market position plus its a profitable airline which is measured as a competitive advantage, since it has the opportunity to compete and expand its business to gain higher profits. What is Emirates competitive advantage? Emirates Airlines adopts differentiation generic strategy to gain a competitive advantage amongst its competitors by offering the highest quality services in order to be the best company in the market and differentiates from its competitors. For example, Emirates airlines was the first airline that offered TV screen for all aircrafts classes. Also it was the first company in the Middle East to serve the e-ticketing. In addition, it gained a competitive advantage by focusing in new segments in the market. For instance, it provides another airline companies such as Qatar Airways with training courses by using the most modern machines, called plane simulator to be the only company in the Middle East that offers such service. The aim of such changes is to be the leader in industry by increasing the brand name awareness regionally and internationally which will increase the demand and the profit as well. What major issues should Emirates Address? As the Airline industry is in the maturity stage, there is a strong competition between airline firms. Each firm should use offensive strategies besides doing analysis for internal and external factors that may affect its position. The research and analysis for Emirates airlines address following recommendations: The operational cost is increasing due to huge investments of Emirates on aircrafts and services and increase in fuel prices. Emirates should reduce the costs by making operational improvements, namely improving maintenance processes, maintaining high aircraft utilization and making effective flight scheduling. It could also be reduced by investing technology in distribution channels to reduce labor costs. For instance , it is recommended to install more self service kiosks in airports of the destinations of Emirates airline since it has already install ones in Dubai airport. In response to the threat of low cost airlines, Emirates shouldnt lower its fares after years of offering advanced services, instead it has to offer new low cost brand as a subsidiary of Emirates group serving economic travelers who are now customers of new low cost airlines, thus expanding the market share. Extending routes is recommended especially there is a growth in tourism UAE. There are main regions in the world that Emirates do not have routes in, namely Canada, It has to extend destinations worldwide (especially attractive areas). Joining a global alliance enables increasing its destinations, offering more fare options for customers helping to solve problems of new low cost airline. Investigating technology is recommended for improving customer service and Emirates has to sign contract with an e-business company that offers airlines technology solutions. E-CRM strategy is a new technology that Emirates should implement since internet users number is increasing. It allows managing long term relationships with customers (Jiang, 2003). Generally, Emirates should do analysis for internal and external factors and its competitors and develop new strategies to stay competitive in the maturity stage.

The Theme of Freedom in Poetry Essay -- Maya Angelou Paul Dunbar Slave

The Theme of Freedom in Poetry Write about three poems on freedom: On Liberty and Slavery (George Moses Horton), Sympathy (Paul Laurence Dunbar) and Caged Bird (Maya Angelou). I have chosen to write about three poems on freedom: On Liberty and Slavery (George Moses Horton), Sympathy (Paul Laurence Dunbar) and Caged Bird (Maya Angelou). The full text of the poems is attached. I chose these three poems because the subject matter appealed to me and I believe that the poems convey their meaning very effectively. Upon researching the poems, I discovered that Caged Bird was in fact inspired by Sympathy, which accounts for the similarities in language and imagery, as outlined below. All three poems deal with the subject of freedom using the imagery of birds; On Liberty and Slavery is narrated as a human plea for freedom, and makes reference to birds in that context, whereas Caged Bird and Sympathy both use the imagery of caged birds to explore the theme of loss of freedom. The symbolism of birds is used to depict freedom, as birds are essentially without constraints; in comparison to the limitations of humans, they have limitless possibilities. When a bird is caged, however, it loses that potential and is restricted not by its own limitations, but the limits set by another. This image is explored within the poems to depict the theme of slavery. On Liberty and Slavery ---------------------- On Liberty and Slavery is an example of a metaphysical poem; it deals with the concept of freedom using direct, personal language and contemporary allusions. The rhythm used in the poem is taken from the rhythm of Wesley's hymns; Charles Wesley was the brother of John Wesley (founder of the Methodists) and hymn wri... ...ten by Himself (1845) Sherman JR: The Black Bard of North Carolina: George Moses Horton and His Poetry Chapel Hill: University of North Carolina Press (1997) Rice, A: Radical Narratives of the Black Atlantic, Continuum: New York (2003) Sapphire: Black Wings and Blind Angels, Payback Press: Edinburgh (2001) McCarthy K: bittersweet, The Women's Press Ltd (1998) Secondary Sources: www.poets.org.uk (03/05/2004) http://docsouth.unc.edu/hortonlife/horton.htm (04/05/2004) http://www.christian-bookshop.co.uk/free/biogs/cwesley.htm (07/05/2004) http://www.bbc.co.uk/bbcfour/audiointerviews/profilepages/angeloum2.shtml (07/05/2004) --------------------------------------------------------------------- [1] Sherman JR The Black Bard of North Carolina: George Moses Horton and His Poetry Chapel Hill: University of North Carolina Press (1997)

Julius Ceasar

Brutus gives his thoughts of killing Caesar in William Shakespeare’s tragedy Julius Caesaract 2 scene 1. In Brutus’s soliloquy he reveals how Caesar â€Å"might change his nature† (4). Brutus also states â€Å"he may do danger† (8). What Brutus is referring to is if Caesar gets crowned he might abuse his power. Brutus is an honorable man who is for the people of Rome. Although this might not be his reasoning for killing Caesar. It may be that Brutus himself wants power. Therefore Brutus is willing to do anything necessary to get what he wants. The metaphor Brutus uses in his soliloquy is how Caesar may climb â€Å"young ambitions ladder† (13). Brutus repeats that Caesar is climbing a ladder to get what he wants. To repeat Brutus declares â€Å"whereto the climber-upward turn’s his face but when he once attains the upmost round he then unto the ladder turns his back† (14-16). To be sure Brutus wants to join the conspirators to kill Caesar, Brutus articulates how Caesar will turn his back on the people that he once used to get to the high place he wants to be at, which is the crown. â€Å"So Caesar may† (18). Which means Caesar might do all these bad things. Therefore Brutus thinks of Caesar as a â€Å"serpent’s egg† (23). Thus Brutus thinks it’s necessary to â€Å"kill him in the shell† (25). At the end of Brutus’s soliloquy Brutus has made up his mind to join the conspiracy and kill Caesar. There could be many topics from this quote but the two most important topics are projection and ambition. In this soliloquy Brutus projects how he feels about Caesar. In doing so, Brutus manipulates what Caesar actions to get what he wants. Brutus wants what is best for the people and himself and Brutus thinks that Caesar will do harm to the people if he is crowned. Brutus also suggests that Caesar will change and be a different person. Everything that Brutus projects about Caesar, Brutus is construing to his own fashion. To be correct Brutus states that Caesar is ambitious. Brutus implies that Caesar is striving for the crown. Although Caesar doesn’t show his ambition literally he shows it other ways. Granted that Brutus may also be ambitious, due to the fact that he wants to kill Caesar and join the conspiracy. Brutus says that Caesar is ambitious for power but that might not be the case. It might be that Brutus is more ambitious than Caesar for power. Brutus does not show how ambitious he is for power until the end of his soliloquy. In this soliloquy it shows how ambition can be a negative connotation because desires something. Brutus esires Caesar to die and to make him self seem like honorable man to the people. Although in reality Brutus is just trying to get one of his desires. And Caesars desires were the crown. If Caesar desires the crown then Caesar is in the way of Brutus’s desire. So therefore Brutus needs to think that killing Caesar is the right thing to do for himself. To conclude Brutus must kill Caesar to get what he desires the most. Although Brutus was not only influenced by his desires but the desires of Cassius. By the end of this quote it shows how Cassius projected Brutus’s thoughts of Caesar. Therefore Brutus must kill Caesar.

The crop protection industry Essay Example

The crop protection industry Essay Example The crop protection industry Essay The crop protection industry Essay The AHP firm Cynamid was purchased by German based company BASF in 2000. This purchase results in a reduction of the competitive ability of AHP and increases the threat posed by BASF. Previously Monsanto had entered agreements with Cynamid in which they were able to sell glyphosphate for use in the herbicide created by Cynamid called Extreme. This increase in the products ability to provide protection is an example of Cynamids focus strategy, providing particular customers with their specific needs. BASF is a major power in the pharmaceutical organisation with many branches into different areas of research. While this draws on its resources it also provides substantial revenue for RD which is essential in the biotechnology industry. More recently BASF claims to be aiming to remain the worlds leading chemical company. (Dorothe Myer 2005) They intend to do this by helping customers and providing sustainable development. While farmers who purchase technologies may want to produce the best yields they also want their customers to be happy with their products. For this reason the strategy BASF is adopting is appropriate for achieving future profits. Monsanto focuses its business on agricultural crop growers. It exceeds in this industry and has obtained a large amount of revenue due to its creation of the Roundup herbicide. Novartis is not completely concerned with crop protection but concentrates on health products. It does not focus solely on crop protection and I dont believe they pose the most significant threat to the market share of Monsanto. BASFs firm Cynamid has developed products that directly impact Monsantos market share. The organisation accumulates large revenues each year and through this revenue can spend more on RD then less successful companies. These revenues are spent over a number a more substantial area as BASF is involved in more industries then crop protection. I dont believe that they are the most significant threat to Monsanto as they have just acquired Cynamid and are not as established as some other organisations in the crop protection industry. DuPonts firm Pioneer focuses on crop protection and in the past has developed useful and profitable products using Monsantos glyphosphate ingredient. Although it has proved competitive it has used Monsantos technology to its advantage and has increased profits partly due to Monsantos patent conclusion. Pioneer is still a threat but I do not believe it is as much a threat as the established Syngenta organisation. Syngenta is another competitor of Monsanto that focuses solely on crop protection. It is a greater threat to Monsanto as it has worldwide operations with high revenues and continually innovative products. Syngenta had sales in 2004 equal to approximately US$7. 3 billion. (Syngenta 2005) It has also been granted recent court ruling that allow it to enter markets and compete with Monsanto. (Corey Gillam 2004) Syngenta is also responsible for releasing a new combination product called LOMAX which provides season long control of broadleaf weeds and grasses. (Syngenta2005) I believe Syngenta has the resources to create innovative products and threaten any thoughts of a monopoly by Monsanto. It is a well established organization with the revenue and technology to expand in the crop protection industry.

Masking Emotions and Mental Wars essays

Masking Emotions and Mental Wars essays When an individual tries to cope with emotions after a certain incident in their lives, they sometimes find themselves in a confused state of mind. Some decide to express their emotions out in the open, while others choose to withhold them. Regardless, each choice has a consequence. Some deal with emotions by refusing to see the truth, while others are unable to reveal it. Sometimes the truth must come out. Others are too inexperienced with the realities of emotional traumas that they are unable to cope with their feelings. Those that keep it inside allow the emotions to build up to a point in which the person is unable to find peace within themselves. In the works Othello, by William Shakespeare and A Separate Peace, by John Knowles, protagonists Othello and Gene go through a mental war, in which they put on a persona to hide the truth from the outside world. Through this, it is shown, when the characters mask their emotions it leads to irrationality, overwhelmed jealousy an d inconsolable guilt. Logical thinking ceases to exist when Othello and Gene hide their emotions from others. Othello refuses to see the truth, whereas, Gene is unable to reveal the truth. Therefore, they begin to bury their emotions deep within themselves and eventually these feelings take over their state of mind. Rather than talking to those that it involved, Othello and Gene decide they rather bring harm to them. Genes interests lie primarily in getting good grades and studying, but he finds himself drawn to his roommate Finny who has all the qualities of a leader and a fighter. There is a personal struggle between Gene and Finny. They are best friends, but at the same time enemies. Gene is jealous of Finny and resents him; he chooses to deal with this by hiding his emotions and bringing pain to his defenseless friend. Gene in his confused state of mind decides to push Finny from the tree, Holding firmly to the tree trunk, I...

The best way to influence the government by ordinary people Essay

The best way to influence the government by ordinary people - Essay Example make sure that the government listens to the views of the ordinary citizen, and in recent times social networking sites and blogs are proving to be an excellent pathway. The great advantage of social networking sites like facebook, or even twitter, is that they can reach a large number of people very quickly. When an idea takes hold on the internet and is passed from person to person, then it is called a â€Å"viral† process, because it spreads like a virus through the contacts that are made. We can see in the so-called â€Å"Arab Spring† that dissatisfaction with government performance has resulted in protests all across North Africa and the Middle East. Demonstrations and rallies are co-ordinated by facebook, in the large cities at least, and this means that many voices can be heard at the same time, forcing the government to take notice. This has resulted in violence on some occasions, because of the strong feelings of the protestors and the harsh reaction by the governments concerned. Violence, however, is not the best way bring about change. People suffer because of it, and many become bitter, resulting in a cycle of destruction t hat helps nobody. A more effective use of social networking, and one which is used in the United States, is to make concerns public on the internet, and to draw attention to issues that a lot of people would like to change. Many pathways from the twentieth century like writing letters to a member of Congress, or drawing up a petition, or even lobbying key politicians, can now be done online in the twenty-first century. The issue of climate change has many different dimensions, and an ordinary citizen can choose social networking sites for different types of action. For local issues, it is possible to join a local lobbying group, and to participate in meetings, for example to protest about any environmental damage being done by a local factory. Dates and times can be published on the protest group’s web, or blog, or facebook page,

Cigarettes and Lungs Cancer Research Paper Example | Topics and Well Written Essays - 2000 words

Cigarettes and Lungs Cancer - Research Paper Example Lung cancer is one of the leading causes of cancer-related mortality all over the world. There are basically 2 predominant types of lung cancer and they are small cell lung cancer or SCLC and non-small cell lung cancer or NSCLC. The latter constitutes 85% of all lung cancer cases. NSCLC is further divided into large cell carcinoma, squamous cell carcinoma, and adenocarcinoma (Molina et al, 2008). All these types of lung cancers are different in terms of clinical presentation and histopathological characteristics. But management plans and prognoses are similar. The most frequently encountered NSCLC is adenocarcinoma arising from the mucosal glands of the bronchi. It represents 35-40 percent of all lung cancers. It is mostly seen in the peripheral portion of the lung. It is the most common histologic subtype. It can also manifest as scar cancer. This subtype is mostly seen in non-smokers and may present as a bronchoalveolar form of multifocal tumors. Squamous cell carcinoma accounts fo r about 25 percent of lung cancers. Unlike adenocarcinoma, the cancers are mainly seen in the central parts of the lungs with the classical clinical presentation being proximal bronchus cavity. It is characterized by keratin pearls and has the tendency to exfoliate. It is often associated with hyperkalemia. 10-15 percent of lung cancers are caused due to large cell carcinoma that is easily diagnosable by chest X-ray. Lung cancer metastasis to liver, bones, adrenal glands, brain, spinal cord, and pericardium.... Unlike adenocarcinoma, the cancers are mainly seen in the central parts of the lungs with classical clinical presentation being proximal bronchus cavity. It is characterized by keratin pearls and has the tendency to exfoliate. It is often associated with hypercalemia. 10-15 percent of lung cancers are caused due to large cell carcinoma that is easily diagnosable by chest X-ray. Lung cancer metastatises to liver, bones, adrenal glands, brain, spinal cord and pericardium (Molina et al, 2008). Regional incidence pertaining to lung cancer is actually variable and it predominantly depends on the prevalence of cigarette smoking. For instance, in Utah, the incidence of lung cancer is lowest and smoking is lowest there (Molina et al, 2008). On the other hand, in Kentucky, the incidence of smoking is highest and so is the case with lung cancer (Molina et al, 2008). Another interesting aspect is, with the decline in the prevalence of smoking, the incidence of lung cancer is predominant in form er smokers than in current smokers. For example, according to a study by Yang et al (2005), "more than 5000 patients whose lung cancer was diagnosed between 1997 and 2002, only 25% were current smokers and more than 60% were former smokers" (cited in Molina et al, 2008). The epidemic of lung cancer in the 20th century is undoubtedly caused by cigarette smoking. The development of lung cancer secondary to smoking is directly related to the number of cigarettes smoked per day and the duration of smoking. The nicotine content and tar content also influence the development of lung cancer. Tobacco contains about 300 substances that are harmful of which more than 60 are potent carcinogens (Lee, 2001). Nitrosamine-NNK and poly-aromatic hydrocarbons for DNA