Sustainble business Essay Example | Topics and Well Written Essays - 500 words

Sustainble business - Essay Example Social, economic, and environmental issues caused by businesses have prompted firms to act against the negative impacts of their operations (Folke & Gunderson, 2010). In essence, businesses are increasingly embracing green operations and/or strategies. The idea of sustainability is to ensure that business decisions account for the welfare of the entire society. In this respect, businesses are developing green products, employing sustainability-driven production mechanisms, or promoting environmentally friendly means of doing business. The ultimate objective is to shift from traditional competition practices to contemporary and greener modes of business within a highly competitive setting. The theory of sustainable business is subject to the influence of four major pillars, namely: economics, ecology, social science, and evolution (Holling, 2000). These pillars inform the completeness of sustainable business theories. The economic factor is critical in explaining both business and social welfare in the society. Business operations that negate the economic welfare of the masses fail to account for sustainable business practices. Drawing from principles of economics, sustainable business has to be financially viable and most importantly fit for future generations. Ecology and sustainable business connect based on maintaining, conserving, and protecting dynamic systems that define environmental relationships. Ecological systems host diverse and dynamic species, all of which compete with one another in many different ways. In this respect, sustainable business cannot afford to destroy ecological relationships that define people-nature interactions. Moreover, social science and evolution also play a central role as far as sustainable business is concerned. The interaction of people and nature crates many different developments that subsequently result in evolutionary processes (Penfield, 2008). For example,